Research Cases

Practical examples of using the service to conduct target audience research on Reddit. Choose a case that best fits your goals.

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Pain Research for SaaS Product
You are developing a SaaS product to increase conversion on Shopify sites. You need to understand the main problems and pains of store owners.

Research Parameters

Subreddit:shopify
Query:"i'm struggling with" or "help with"
Sorting:
popularity
Research Directions:
Problems
Pains
Needs

Expected Result

Report with identified main problems, pains, needs, and audience language

Competitor and Alternative Analysis
You are launching a product for developers. You need to understand what alternatives developers use and what they are looking for.

Research Parameters

Subreddit:webdev або programming
Query:"alternative to" or "best tool for"
Sorting:
relevance
Research Directions:
Solutions
Case Study
Needs

Expected Result

Report with list of popular alternatives, selection criteria, and unmet needs

Audience Language and Terminology Research
You are preparing a marketing campaign. You need to understand the language your target audience speaks.

Research Parameters

Subreddit:entrepreneur або startups
Query:(leave empty)
Sorting:
popularity
Research Directions:
Audience slang
Story
Conflict

Expected Result

Report with terminology dictionary, popular phrases, and emotional triggers

Identifying Unresolved Problems
You are looking for ideas for a new product. You need to find problems that don't have good solutions yet.

Research Parameters

Subreddit:productivity або smallbusiness
Query:"wish there was" or "need a tool"
Sorting:
popularity
Research Directions:
Problems
Pains
Needs
Solutions

Expected Result

Report with list of unresolved problems and market potential assessment

Successful Case Studies and Stories Analysis
You are preparing a content strategy. You need to find real success stories and use cases.

Research Parameters

Subreddit:marketing або growth
Query:"how i" or "case study"
Sorting:
popularity
Research Directions:
Case Study
Story
Solutions

Expected Result

Report with collected cases, key insights, and recommendations

Competitive Intelligence Research
You are analyzing competitors. You need to understand what users say about competing products.

Research Parameters

Subreddit:saas або software
Query:"[competitor name]"
Sorting:
relevance
Research Directions:
Problems
Pains
Solutions
Conflict

Expected Result

Report with competitors' strengths and weaknesses and differentiation opportunities

Pricing Sensitivity Research
You are defining a pricing strategy. You need to understand how the audience reacts to prices and what they consider fair.

Research Parameters

Subreddit:freelance або smallbusiness
Query:"pricing" or "too expensive"
Sorting:
popularity
Research Directions:
Problems
Pains
Needs

Expected Result

Report with audience price expectations and pricing strategy recommendations

Trends and New Needs Analysis
You are tracking industry trends. You need to find new topics and needs that are emerging.

Research Parameters

Subreddit:technology або artificial
Query:(empty or "new", "trending")
Sorting:
popularity
Research Directions:
Needs
Problems
Story

Expected Result

Report with identified trends, new problems, and industry development forecasts

Content Marketing Research
You are planning a content strategy. You need to find topics that most interest the audience.

Research Parameters

Subreddit:marketing або contentmarketing
Query:"how to" or "best practices"
Sorting:
popularity
Research Directions:
Story
Case Study
Solutions

Expected Result

Report with list of popular topics, content formats, and content plan recommendations

Onboarding and UX Research
You are improving product onboarding. You need to understand what problems new users face.

Research Parameters

Subreddit:userexperience або web_design
Query:"confused" or "don't understand"
Sorting:
relevance
Research Directions:
Problems
Pains
Needs

Expected Result

Report with list of onboarding problems and UX improvement recommendations

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